There are quite a few advertising agencies around. Not to mention copy writers and translation bureaus. Most of them are competent, clever and creative – when it’s consumer goods you're dealing with. But when it comes to financial services, things can get difficult. Extensive briefings have to be held, time-consuming coordination is necessary, questions arise, misunderstandings complicate the process, … Your agency might well know a great deal about communication, but for them your products remain something of a mystery.
We speak your language – and that of your clients
That is precisely where we differ. For we not only know something about communication, we also understand how financial markets work. As sector insiders, we speak your language – and that of your clients. Because we have a financial background and expertise.
For this reason we have much to offer you:
We write the text that will persuade your client to buy your investment fund – with the right mixture of emotional appeal and rational information.
We explain to your clients in a clear and comprehensible way why they should choose your insurance policy rather than one from your competitors.
We describe how a complex tax savings model functions – competently and convincingly.
We translate advertising copy and market reports from your Anglo Saxon parent company into German – taking both cultural differences as well as the finer points of terminology into account.
And we are specialists in investment communications. Your clients wish to know which way things are heading on financial markets and which line your investment strategy is taking. We will write that down for you – precisely and right to the point.
At last a really good text – that's our motto. But writing texts is not the only thing we can do for you. Backed by the partners of our network, we create entire brochures, client journals, advertisements, web sites, campaigns and communication tools.